I am a multidisciplinary designer with experience in interior design, furniture, fashion and illustration. I develop projects from the first creative idea through to the final execution, combining a strong visual approach with technical skills. My background in luxury, retail and fashion allows me to work across different disciplines and create spaces, objects and visuals with a strong and coherent identity.
Saïdath Ouabi
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Selected work
I collaborated with the CaminoTV (Ensemble365) team on the design of a pair of sunglasses developed in partnership with Meller. My role included creative research, concept development, and sketch design. I also created the “&” logo, a symbol representing collaboration and togetherness.
For Christmas 2024, I designed a pop-up store for Helena Rubinstein inspired by New York City — one of the iconic cities where Madame Rubinstein lived and left her mark. The architecture evokes an elegant Manhattan skyline in white, gold and black, centred on a replica of her New York building. An immersive starlight installation brings the festive spirit to life, while flanking alcoves trace the brand’s storied heritage.
Born from a dialogue between design, craftsmanship, and textile expression, this signature piece inaugurates a new way of inhabiting objects. Imagined, designed, and crafted between France and Italy, it embodies a vision: furniture in motion, dressed like a body. More than a seat, La Chaise Couture dresses a space with elegance and presence.